JARMAN CUTRONA: The new cookie cutter
With audiences and consumers no longer having to rely on being told what is good, we find ourselves in a time of self-reliance and empowerment.
Taking things into our own hands, we are now seeking out our niches throughout the online global communities of the world-wide web. Now, the force that is social media is helping to lift the profiles of people who wouldn't normally fit the mould of the main stream cut out.
For this reason content maker and artists alike are in more demand than ever, not only by consumers but, also big industry and fashion too.
THE PIN. On forms where you’re asked to define your race, most biracial people select “other”, what would the more accurate description be in your case?
JARMAN CUTRONA. I usually say “Earth” but if someone really wants to know, depending on who they are, I may tell them my real ethnicity, which is Nigerian/Italian.
Reflecting on your childhood and adolescent years, what are some of the things (good/bad) come to mind when you reminisce about growing up?
JC. I feel like most people experience good and bad growing up. It's human, if you never experience anything bad then you'll never be able to appreciate anything good.
When it came to your own understanding of identity and the identity of those around you, who did you look to for inspiration and/or influence?
JC. Family, family friends and bits and pieces from the internet.
Has your idea of race, culture and identity changed over time? Have there been any significant moments that have changed the way you see things for better or for worse?
JC. It's obviously changed as I've grown up, as I mould and am exposed to new lessons. I stopped watching the news and things got better.
Can you tell us what got you into modelling?
JC. Modelling is something you just kind of fall into but, you have to have a passion for it if you actually want to take it seriously.
Is modelling something that you have always felt comfortable doing?
JC. It was strange and scary when I first begun but, I got used to it over time like anything else.
Can you talk about what you feel you need in order to feel supported in your industry?
JC. I need support in a way that any other models do. If you're going to put me in a show just so you can have that one "token” black model with dreds, to keep everyone quiet, then I'd rather not. We are not tokens, wake up Australia! It's because of issues like this that Duckie [Thot] had to move overseas to pursue her career in modelling. Now she's killing it. Inspiration.
What has modelling enabled you to do that the everyday does not?
JC. A LOT.
Modelling had given me a platform where I can share my opinions and ideas to the right people. I've met so many incredible humans. I'm definitely very far from where I'd like to be right now but, I can see it on the horizon. I have a lot more to offer then just modelling.
Do you think social media has changed the way that we, as consumers, look at and look for models to get inspiration?
JC. Absolutely, apps like Instagram have given previously viewed "unconventional models" a platform. I guess over time people in the industry started to see the popularity people were getting. It's 2017, unconventional is the new cookie cutter.
Would you say from your experience that this has been for the better of for the worse?
JC. Life dun change for the better
What do you see in your images?
What is your hope when people look your images?
JC. That they see that anything is possible, if you believe in yourself and pay attention to opportunities. Keep it moving.
What does it mean to be a person of colour in the modelling and creative industry?
JC. Harder work and fake smiles.
THE PIN. If you could give your younger self one piece of advice about being in the skin you’re in, what would it be?
JARMAN CUTRONA. Do your thing young man, don't worry about outer perspectives so much. Do you, you'll be just fine.
This interview has been condensed and edited
Photo credit: Provided by Jarman Cutrona